Specialist - Marketing (Emerging Markets)

Jazeera Airways

Kuwait, Kuwait International Airport

Salary: Not specified

Posted: 22 days ago

Job Description

Drive customer engagement, retention, and loyalty through lifecycle communications and co-branded programs; deliver data-driven insights to improve CLV and repeat bookings.

Responsibilities:

Execute personalized email, push, and SMS campaigns
Implement segmentation and behavior-triggered communications
Track and optimize open rates, CTR, and retention KPIs
Manage co-branded partnerships with banks/payment providers and travel partners
Oversee referral & affiliate marketing programs and ROI tracking
Analyze engagement trends and report on campaign performance
Collaborate with analytics/digital marketing to refine efforts

Requirements:

Bachelor’s/Master’s in Marketing, Digital Media, Business Administration, or related field
5+ years in email marketing, CLM, or loyalty marketing
Experience with CRM tools (Adobe Campaign, MoEngage, Braze, WebEngage)
Experience in affiliate marketing/partnerships/referrals
Strong understanding of segmentation, A/B testing, and lifecycle strategies

Department: Marketing

Contract Type: Permanent